Consumer Retail

The NEH Group’s foray into the retail sector was a natural progression from the overwhelming success they gained in the trading of fresh fruits and vegetables to the local, regional and global markets.

Lebanon Trade Centre

lebanon trade center

The Lebanon Trade Centre’s opening in 2003 marked NEH Group’s debut in the retail sector, immediately proving to be a resounding success. In a very short time, the supermarket gained a large number of loyal customers who choose to shop at the Lebanon Trade Centre’s spacious premises in Isa Town. Serving fresh fruits, vegetables, frozen food, canned and dried foodstuffs and household items, the Lebanon Trade Centre meets the demands of discriminating shoppers who look for quality products and services that are not only affordable, but provide benchmarks for excellence as well. With the support of more than 100 trained staff and a state-of-the-art infrastructure in place, lebanon trade center fruits and vegetablesthe Lebanon Trade Centre is able to monitor customer preferences and look for new ways to satisfy demands. Having gained success in Isa Town, the NEH Group has plans to expand the Lebanon Trade Centre’s presence in other parts of Bahrain. A larger outlet is expected to open in the Exhibition Avenue area in 2007/08. A larger supermarket is being considered for later.

Home Electronics

home electronics

The NEH Group took a calculated move to enter the electronics retail sector when it opened the Home of Electronics showroom in Isa Town. It was felt that it would complement the range of products that the Group presently distributes through its current retail outlets. Customer satisfaction being the prime motivator behind this decision, the inclusion of these products and services was expected to broaden the choice for customers whenever they choose to shop with the NEH Group. LCD and Plasma, flat screens and regular televisions, home theatre systems, DVD players, video recorders, music systems, speakers, amplifiers, cordless telephones, mobiles and other electronic products from some of the world’s leading brands are available at Home of Electronics. A dedicated service centre ensures that relationships with the customers continue even after the product is purchased.

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